Now the dust has settled, I’ve had a some “time off” and we’re part way through organizing our next mega game, it’s time to look at some of the stats for the Dice & Donuts Kickstarter.
We funded with an extra £1,164 above our £5,000 target, and 214 Backers got us there, giving us a total of £6,164!
However this isn’t exactly true. With every Kickstarter there are “Dropped Backers.” Backers who pledge, and then for reasons unknown to creators, Kickstarter cannot collect their pledge, so they are dropped from your campaign. Dice & Donuts has 3 dropped backers, and the pledges total £184 .( Roughly 3% of the £6,164.)
This means our real funding via Kickstarter will be £5,980. That’s still 120% funded and I’m certainly not complaining!
You may have seen this before, it’s just one of the many charts from Kicktraq. This one shows us how much was pledged day by day.
We can also look at how many people backed each day.
The shape of these two is quiet typical for most Kickstarters, lots of excitement at the start and end and a stressful quiet spell in the middle.
The spike in both charts around the 14th August is where this post went up on Blog Preston and we could finally tell everyone where we would be opening, (although that’s all still “Subject To Contact” and not 100% completed yet.)
The last 48 hours coincided with our Mega Game, and we added in a £10 pledge for an advanced ticked to our next one in November. 19 of the last 54 backers jumped on this pledge, with lots more people choosing it as an add on. We won’t be able to add tickets to our Eventbrite page until we’ve gotten a confirmed number of tickets. (We may have filled the next Mega Game within 36 hours of the last one ending, but that’s a blog for another time!)
Break down of rewards.
This chart is based on the percentage of funds generated via that reward level. Once we’ve completed surveys and started fulfilment, it’ll be easier to see things like number of T-shirts or how many dice were ordered ect.
From talking and messaging with backers, it seems like for the majority of people Dice & Donuts is the first (or second) campaign they’ve backed, and that wasn’t something I anticipated. The campaign was a little complicated, lots of rewards and add ons, and not exactly first time friendly. I believe I helped a lot of people get the rewards they wanted, but there could be a many more who didn’t contact me for help.
After Preston TableTop Day’s Kickstarter and my terrible attempt with the survey, I’d already planned to use an expert 3rd party company to manage the survey & add ons for this campaign. I’m extra glad about this as £2,246 (38% of our real funding) has come through add ons, and the thought of organizing that AND all the work opening the café at the same time made me a little frightened. Fortunately it’ll be managed through a CrowdOx page and gives the added bonus that we can offer a limited choice of rewards to “Late Backers” and we’ll also be able to offer Kickstarter Backers the opportunity to add-on anything they didn’t get chance to during the campaign. (Sorry, no more Colour Deeds.)
While we’re talking about the Colour Deeds…
These were the most demanded reward level, and people contacted me after the campaign ended offering extra cash to take any if they became “Dropped Pledges!” (None of the dropped pledges were Colour Deeds, sorry.)
We had offers for “Rainbow” and Multi Colour deeds that we choose to turn down, as we didn’t want to dilute how special the ones we had.
We’ll be keeping the identity of the owners under wraps until we’ve had the certificates printed and up on the wall at Dice & Donuts. I’m really looking forwards to getting your photos. I know a few Colour Deed owners have some special colour outfits planned!
Hope that gives you a bit of an insight to the behind the curtain of the Kickstarter.
The next podcast will touch on a few of these areas, and the Mega Game too, so if you’ve got any questions about it all let me know, either leave a comment or come gibe me a shout over on Twitter or Facebook.
Have a terrific Tuesday!